SwissBreeze Bottled Air

The Observer Magazine - Fresh Air For Sale

Editorial assignment for The Observer Magazine (The Guardian) covering a Swiss startup that sells bottled fresh air.

The air is captured via an air compressor in Alpine locations such as Davos, and is bottled in the lab in Winterthur or through a partner company specialized in aerosols. The bottled air is sold to tourists, as well as in Asia and the Middle East as a lifestyle product.

Published in The Observer on January 21st, 2018.

 Moritz Krähenmann (CEO of Swissbreeze) connecting the compressor to the canister along a mountain pass road near Davos

Moritz Krähenmann (CEO of Swissbreeze) connecting the compressor to the canister along a mountain pass road near Davos

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 Moritz tries to start the compressor to demonstrate air capture, but at -8°C it won't start.

Moritz tries to start the compressor to demonstrate air capture, but at -8°C it won't start.

 An extension pipe reaches into the air to avoid inhaling any exhaust from the compressor

An extension pipe reaches into the air to avoid inhaling any exhaust from the compressor

 Moritz aligns the cans, preparing them for filling. In their small lab they can fill several hundred cans with air, but they outsource it to a large industrial partner in Basel which can complete the task far more efficiently.

Moritz aligns the cans, preparing them for filling. In their small lab they can fill several hundred cans with air, but they outsource it to a large industrial partner in Basel which can complete the task far more efficiently.

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 An open can and its components: aerosol valve, nozzle, cap, and mouthpiece

An open can and its components: aerosol valve, nozzle, cap, and mouthpiece

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