Product Photography: RedBull Cola Display Fridge / by Frederik van den Berg

A few months ago I was asked to shoot photos of a refrigerator- something I don't usually take all too many photos of. But it was RedBull, so I figured it must be a pretty cool fridge (ha!). Since the photos were destined primarily for internal communications, I had quite a lot of creative freedom in terms of staging it. 

We didn't venture far with the two fridges- we shot them in the hallway of the storage facility with a 1000W film light hand-held by Daniel, as well as a remote sb600 used as a backlight for some of the scenes, and a headlamp used to paint light in long exposures. 

Since we had full control over the scenes, the photos barely required any post-production. A bit of white-balance correction and minor adjustments to balance the highlights inside the fridge with the dark surroundings.

An LED Headlamp was used to paint the white light around the fridge

An LED Headlamp was used to paint the white light around the fridge

We started with a dark scene but quickly realized it was a bit too gloomy.

We started with a dark scene but quickly realized it was a bit too gloomy.

We warmed up the scene with a 1000W film light

We warmed up the scene with a 1000W film light

Part of the brief was to show the designs on the fridge, which was custom built.

Part of the brief was to show the designs on the fridge, which was custom built.

We gave the fridge some angelic RedBull wings with focused warm light down the hall

We gave the fridge some angelic RedBull wings with focused warm light down the hall

Showing the details was essential to the shoot.

Showing the details was essential to the shoot.

When all the required shots were done we played a bit more with the light and ended here

When all the required shots were done we played a bit more with the light and ended here

A few weeks after the shoot I saw the first fridges out in action at the Street Food Festival in Zürich. It was great to see the fridges finally made it out into the wild. 

Thanks for stopping by,
-FVDB