Product Photography: RedBull Cola Display Fridge
A few months ago I was asked to shoot photos of a refrigerator- something I don't usually take all too many photos of. But it was RedBull, so I figured it must be a pretty cool fridge (ha!). Since the photos were destined primarily for internal communications, I had quite a lot of creative freedom in terms of staging it.
We didn't venture far with the two fridges- we shot them in the hallway of the storage facility with a 1000W film light hand-held by Daniel, as well as a remote sb600 used as a backlight for some of the scenes, and a headlamp used to paint light in long exposures.
Since we had full control over the scenes, the photos barely required any post-production. A bit of white-balance correction and minor adjustments to balance the highlights inside the fridge with the dark surroundings.
A few weeks after the shoot I saw the first fridges out in action at the Street Food Festival in Zürich. It was great to see the fridges finally made it out into the wild.
Thanks for stopping by,