Product Photography Zürich - Aspect33 Meditation Cushions & Ikebana / by Frederik van den Berg

The 'hero' image to be used as the Shop's banner, including the whole product line

The 'hero' image to be used as the Shop's banner, including the whole product line

Last week Aspect.33 launched their brand new website which sells hand-crafted meditation and floor cushions. Towards the end of 2016 I was hired to photograph the two first collections for the website and online shop. 

Ikebana flower arrangements were used to set the scene

Ikebana flower arrangements were used to set the scene

Part of the assignment was to photograph the cushions in association with special Japanese flower arrangements known as Ikebana. These delicate floral arrangements are quite sensitive to light and temperature, so as the natural light faded in the afternoon we could notice the direction of the pieces adjusting to the light. 

Remote flashes were used to emulate the window light coming from the back left

Remote flashes were used to emulate the window light coming from the back left

Since our time with natural light was limited, I set up two diffused strobes to emulate a natural light setting. The goal was a minimal, calm aesthetic with a focus on the individual product and its design characteristics. 

Different Ikebana arrangements were used to match the two different cushion sizes

Different Ikebana arrangements were used to match the two different cushion sizes

As the company writes about its cushions:

Our cushions are handmade locally in Zurich by Social Fabric, a community-based sewing organisation that supports ethical production and opportunities. Organic millet hulls sourced from Swiss farms, moulds to create a firm and comfortable seat that provides support even when used for longer periods of time. A handle on the side makes for easy carrying.
aspect33.com
The cushions are filled with locally sourced organic millet hulls

The cushions are filled with locally sourced organic millet hulls

We used a bit of food photography technique to capture the organic millet hulls

We used a bit of food photography technique to capture the organic millet hulls

The Ikebana arrangements were created by Caroline Voegele-Ott, you can visit her website here

The location was generously provided by Das Yoga Haus.

There are plenty more photos on the Aspect.33 website so go check them out and get yourself a cushion!

Thanks for stopping by,
-FVDB