Adventuretime with Toby - Fueled by Chocolate / by Frederik van den Berg

The premise was strange: "the weirdest vacation ever". The prospects were looking good: a bunch of chocolate and a potential Yeti costume. The flights were booked and along came Toby.

I had lured him with the promise of a great Yeti-chasing adventure fueled by free chocolate (thanks to Lindt). The chocolate manufacturer was looking for brand ambassadors and the idea of unlimited chocolate for life (I'm just going to assume that's part of the deal) was very enticing. We had a storyboard, several silly brainstorming sessions, calls to costume vendors, visits in costume shops, but ultimately a sigh of resignation. Nobody could deliver a Yeti on time.

So we did things the old fashioned way and scaled a couple of mountains, drove through the valleys, and slipped on ice at rather precarious heights. Below are some of shots from our first day on the mountain, hiking near the Flüelapass in Graubünden.

A little bit of product placement to start the day

A little bit of product placement to start the day

A swooping helicopter took all of our attention

A swooping helicopter took all of our attention

Looking down to where we left the car

Looking down to where we left the car

...and across the valley.

...and across the valley.

Toby at the top (of a rock)

Toby at the top (of a rock)

Lunch break on the mountain

Lunch break on the mountain

Excited about Power Beer

Excited about Power Beer

Another look down the valley

Another look down the valley

Another selfie for the family

Another selfie for the family

A last bit of sunlight before the cold darkness crept in

A last bit of sunlight before the cold darkness crept in

The valley lit by moonlight

The valley lit by moonlight

Our way home- down the valley and back to the city.

Our way home- down the valley and back to the city.

You can see the shots selected for the Lindt campaign on Instagram.

Thanks for stopping by!
-FVDB